ZOOM LETTER is licensed CRM (Customer Relationship Management) software with complex on-line solution not only for hotel marketing and communication with clients.
Description of editorial system ZOOM LETTER:
client database - „All under one roof“
direct communication with client = direct booking, direct sale = your client
it helps with automatic communication with your clients and saves your time
it stores information, sends offers, thanks and asks for evaluation, motivates to next order and many others …
it can find out clients behaviour on their own web, assesment and automatic communication activity
all that you need for effective email marketing
ZOOM LETTER for hotels:
can create client database and segment it
automatically sends newsletters to clients(PRE/POST STAY, birthday and others)
is connected with PMS (FIdelio, Opera, Protel, Hores, etc.) from where it can download all necessary data about clients and their date of arrival and departure + other information
can scan hotel web and automaticaly reacts to unfinished booking made by a client in booking engine
supports direct booking through hotel web (it weakens effectivity of OTA)
it offers upgrade of a stay and accompanied services